How to Break Through and Get Your First Sale
As the founder of a bootstrapped business, I know what it’s like to put in months of work without a payoff. That’s pretty much the trade-off of doing things without outside funding: on one hand, you have the freedom and independence to do things your way, but on the other hand everything takes a lot longer to get going.
That’s why getting your first sale is such a huge milestone for a bootstrapped business. It’s money that you created from your work — not money created from someone else’s money.
But getting to that initial first breakthrough takes a lot of time and perseverance. Trust me — I just went through it with my first product for Epilocal.
I started working full-time on Epilocal back in November and had my first SaaS product, a connector to bring Mailchimp data into Google Data Studio, ready to sell in February.
Finally I broke through and got my first paying customer last month. So all in all, it was 6 months from the start of working on my project to getting the first customer.
Here’s some of the things that I learned in finally getting that first sale and how you can apply them to your own business.
