Why I Decided to Build in Public

Greg Dickens
6 min readMar 17, 2021
Photo by davide ragusa on Unsplash

I have to admit I’ve been on the sidelines about this for sometime. I’ve watched makers and organizations that I really admire put their financial data out there for everyone to see or live-stream their way to building a product.

To me a lot of things feel right about this ultra-transparent way of working, but it’s really hard to know how to put it into action for yourself. After all, these are big companies and internet famous people with large followings, so of course people will be interested in knowing what they are building.

For someone who is still in the very early stages of a project, like me, it’s natural to think: why should I bother to put what I’m doing out there?

But in the end, I’ve come to the conclusion that it is the right thing for me to start building in public and bringing transparency to my work. First, I’ll explain how I came to that decision, then I’ll explain what it means for my project Epilocal.

The Inspiration

For me the first inspiration for building in public came from John O’Nolan and the organization he founded, Ghost. I was looking at potential CMS tools to use in a project, when I came across his unusual founding story: he started with a great idea for Ghost that had traction from Day 1, he turned a landing page into a super successful

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Greg Dickens

Maker, recovering banker, living in Greece. Building affordable digital tools for local news and other indie publishers at https://www.epilocal.com