Your Most Valuable Work is Also the Most Frustrating

Greg Dickens
4 min readApr 8, 2021
Photo by JESHOOTS.COM on Unsplash

I just spent the last two days straight working on one piece of code about the length of a paragraph.

Two whole days! You can imagine the frustration of trying a new line of code, testing it out, getting the same error message, going back to research new ways to do it and then failing… over and over again, every hour for two days.

And as someone who is building a business by themself, it is that much more frustrating knowing that everything else you want to do like writing content, building links or engaging on social media, is on hold until you figure out that one thing.

But in times like this, I remember that this is the work that is really making a difference and creating value for my business.

What makes work valuable

To see why, let’s first think about work and what actually makes it valuable from a business perspective.

It’s common for Venture Capitalists to evaluate startups based on how well their business can be defended against competition. In fact, in this Tech Crunch article, James Currier of NFX shares his view that “defensibility creates the most value for founders.”

In it, he underlines his point by stating that:

“nearly all of the massive…

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Greg Dickens

Maker, recovering banker, living in Greece. Building affordable digital tools for local news and other indie publishers at https://www.epilocal.com